SECRET STRATEGY 3: Photo/Video Showcase
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“Leo had given us the opportunity to present the highest version of his home to prospective buyers. How did we do that?We took FABULOUS pictures and video of Leo’s home on the exterior when it looked its best. This guaranteed us beautiful pictures of Leo’s home no matter what season the home went on the market. Every week we have time scheduled to take “Coming Soon Listing” pictures for our future home seller clients and our seminar graduates. Then, when the home seller calls us to let us know they are ready to go on the market, we show up with the most beautiful pictures of the outside of their home.”
One of the best ways to make sure your home is desirable, is to have desirable pictures. Does your home look its best in the Springtime? Take a picture. Have a garden that is in full bloom in the Summer? Take a picture. Your Realtor should strive to present the highest version of your home so that it looks its best regardless of the season your home is put onto the market.
Ultimately, you should hire your Realtor months to years in advance to do this for you. They should have a professional quality camera with a wide angle lens and be able to take beautiful picture of your home. Your Realtor should also subscribe to a video tour company that can take fabulous video of your home. Then, your home can be placed online with a short blurb about your home with wonderful pictures and video of the outside of your property. This strategy allows you to attract buyers before the home officially goes on the market!
