SECRET STRATEGY 1: HIRE AN EXPERT WITH A PROVEN HOME SELLING SYSTEM
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“Leo wanted to go on the market in the Spring and knew from coming to a seminar that he needed to call us 6 months before. Leo saw us as the Expert with a proven system that would give him the opportunity to net up to 18%more. The first strategy for you, the Home Seller, is to hire the Expert who has a proven system that guarantees bankable results.”
One of the first steps for you to implement my strategies is to ensure you have hired an Expert. But you may wonder, “What constitutes an Expert”? Well, follow some of these tips. First, know what you are looking for. Ask yourself: “What does an Expert Realtor do?” “What does their marketing plan look like?” “What systems do they have?” “What value do they bring to the table?” You can find a complete list of characteristics for an Expert Realtor at ProfileofanExpert.com.
Secondly, conduct a phone interview. Do not bring a Realtor into your home until you interview them over the phone. But you may wonder… “What questions should I ask them?” To give you a few examples, I would ask questions such as “Out of the many Realtors in this area, how do you and your team rank?”, “Do you think I should have my home Pre-Inspected before going on the market?”, and “How do you guarantee a smooth sale once I sign an agreement of sale?”. Be sure to ask each potential Realtor the same questions. We have an extensive list of additional questions available to you at questionstoaskbeforehiring.com.
Thirdly, request a home selling plan. When you’ve narrowed your list down to a few Realtors, ask each one to provide you with information before the appointment. Have them email you links to videos they have about their home selling presentation plan. Don’t forget to also ask for video testimonials from previous clients they have helped.
Fourth, meet with each Realtor either at your home, or their office. At their office, you will get to meet the team that will be guiding you through the home selling process. You can also ask them to present their entire “marketing plan”, which will give you a better understanding if they are the Realtor for you. It’s very important to know what their sales statistics are, for example; their average days on the market, or the number of homes sold in the last year. They should know these statistics off the top of their head. If they don’t, you should walk out of their office!
And lastly, but most importantly, review the listing contract. The most important clause in the contract will be the expiration date of the listing. You should give your Expert as long as they need to sell your home, and in return, they should give you an “Easy-Exit Agreement” to allow you to fire them after 30 days on the multiple listing if they are not doing all that they promised.
